Now I am going to be dead honest here and tell you that, while the design might seem like it came straight out of various existing smartphones, its not half as bad as you may think it is. When it comes to the budget mid range devices these days, all you get in your hand is a rectangular hunk of plastic with those touch sensitive keys ,which when inactive, make your device looks like a literal block of plastic/metal in your hands. The InnJoo Fire however, is a fresh changeover from that disappointment. The design looks a bit more elegant than its peers out there. Actually, if I was to take names and be a bit more bold here, I would say that the InnJoo Fire could even pass off as a budget iPhone.
When it comes to budget smartphone displays, the standard these days is a 720p display HD display. The InnJoo Fire however falls a tad bit short here. So, what you end up getting is a 5 inch IPS LCD display with a resolution of 540 x 960 pixels, which amounts to a pixel density of around 220 ppi, which isn’t one of the best . What this means is that, while the colours might not be as punchy as those on the 720p displays, the text and images might undergo a bit of pixelation when zoomed in on. 540 x 960 pixels was the resolution that featured at the time of the iPhone 4s, which is quite a while back, when you think about it. phones these days need to feature a really punchy display , and while people still don’t realise that the human eyes can’t perceive beyond 300 ppi, they still want the greater number in there. Now, in all honesty, I didn’t expect a retina pixel density in a mid ranger, but even if InnJoo had bumped up the resolution to 720p, and taken the pixel density to somewhere around 294 ppi, the phone would have been able to stand up against its peers in the display showdown.
The InnJoo Fire comes with the Mediatek MTK6582 chipset. Mediatek got its big break recently with brands like Xiaomi, Lenovo, Huawei, Alcatel, and even HTC opting to use their chipsets over the traditional Qualcomm Snapdragon chipsets. InnJoo seems to have taken the Mediatek route as well by hooking up their device with the humble Mediatek MTK6582 chipset. For those who are new to the tech world, the MTK6582 chipset is one of the most basic chipsets that Mediatek has brought out exclusively for the budget smartphones. The MTK6582 is built on the 28nm process ARM Cortex A7 architecture , and features a Quad core CPU clocking around 1.3 GHz. The Chipset is designed to run on devices that feature a display resolution of upto 720p, which means that InnJoo could have capitalised and used the 720p display without adversely affecting the performance of this chipset.
After the camera, the next most important thing to look out for in a smartphone these days is its memory capabilities and the OS platform. Coming to the memory first. The InnJoo Fire , like most of its peers features the standard 16 GB internal memory that we are all used to seeing these days. But thats not all. The folks at InnJoo have also equipped the device with the ever popular MicroSD slot, for cheap memory expansion upto 32 GB. In effect, if you decide to go all out in the MicroSD department, you can enjoy upto 45 GB of usable storage on your device. While this may not seem like much to a few people , keep in mind that, there are many alternatives you can use to satiate your storage needs ( Cloud Storage, USB OTG devices, etc ), so 45 GB on your device should be ok. Personally, I would have preferred expansion capabilities upto 64 GB or even 128 GB, but then again, when you have a mid range device with the simplest of specifications, 45 GB is still a lot of storage space.Coming to the multi-tasking department, the InnJoo Fire comes with 2GB of on board RAM, another standard in mid rangers these days, and for good measure too. 2GB RAM is actually not a bad option at all for budget devices, as the number of heavy tasks that they can carry out are limited, and when you have a decent RAM to back you up on such tasks, the whole experience become a truly Hassle free one. Also keep in mind that there are still a few mid rangers out there that only feature 1GB of RAM, which means that the Fire is still hot in the competition.The OS platform is where I was let down. The device boots Android 4.4 KitKat out of box, which was the version that came before the latest Android 5.0 Lollipop. It still remains to be seen whether InnJoo will push out a Lollipop upgrade for this device, for if they do, they will need to do it fast. If they choose to keep the device at the current Firmware, then it might just turn out to be their Achilles Heel in its hunt for the top spot.