Use appropriate tags for headers, navigation, actual content, header tags, picture captions, footer, etc. Use <h1> for article title; put the navigation menu in an unordered list; make the use of <h2>, <h3> for sub-heads with important keywords; put your actual content text in one <div> with an ID or Class called “content”; make the use of the “alt” tag for pictures; put information such as “About”, “Contact Us”, etc. in the footer part of the website.
Having relevant keywords in your page’s URL can help your website rank higher for particular that keywords. The URL, however, has to be short and not spammy. For example, http://site.com/kim-kardashian-divorce is a lot more cleaner are respectful than http://site.com/omg-kim-kardashian-dumped-kris-humphries-in-less-than-three-months
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Make use of Google’s Webmaster Tools and Analytics. They can help you greatly to learn more about your own site and optimize it better. There are many articles on Webmaster Tools on how to achieve the best results using those tools.